Marketing Technology

Optimizing Lead Nurture: The Marriage of Automation, Segmentation, and Personalization

Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and

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Your Buttons Are Broken: How to Fix Default Act-On Buttons for Outlook

Email development can be one of the most frustrating parts of a marketers day-to-day life. Let me make it easier by solving one of the most common issues that affects many emails rendered in Outlook: The Broken Button. Tell me if you’ve heard this one before.   It’s 8 A.M. Your prized email campaign has

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Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Cameron Park, CA, July 10, 2019 (Newswire.com) – Tactical Marketing Automation, LLC., a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software’s marketing automation software. The ULA application is designed

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4 Very Simple But Very Helpful Everyday Marketing Tools

Marketing is a field made up of about 85 different disciplines rolled into one job title.  Other departments think of marketers as wizards who have mastered all the arts. They don’t even know fire wizards don’t like the cold. Take me for example, I’m strategy, operations, and tech.  I’m pretty sure my application developer is

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Choosing the Right Charts for Your Custom Marketing Reporting

Data Visualization is the creative side of reporting. It’s the pretty charts and graphs that your colleagues “ooo” and “aww” over in team meetings. When done right, you can set the standard by which others are measured. However, many marketers are not also data analysts and therefore struggle to develop effective data visualizations for their

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Using Salesforce Campaigns to Create Custom Lead Score Rules in Act-On Marketing Automation

Objective While Act-On has native functionality that allows users to load event lists and apply scoring, organizations with many offline or untracked activities can find this cumbersome to manage. When using integrated Salesforce CRM, many organizations use the Salesforce Campaign feature to track and manage this activity. The Salesforce Report serves as a data source for

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3 Costly Mistakes When Integrating Salesforce and Act-On

A Little Context on Salesforce Integration with Act-On Act-On is well known for its seamless integration with Salesforce.  Having spent more than 10,000 hours working with Act-On technology, I believe that the ease of setting up a complete, dynamic, and automatic sync to Salesforce truly is industry leading.  A typical Salesforce user with basic admin capabilities

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