Marketing Technology

Act-On Tracking Beacon: Technical Audit

What exactly is the Act-On Beacon? What does it do? The Act-On Beacon is the primary retargeting mechanic of Act-On. It is a relatively simple JavaScript tracker that places a cookie into the visitor's browser cache and records when that cookie is recorded on the tracked page. This data is sent to Act-On's Fact Database Continue reading »

The Art of Process Analysis: Seeing is Not Believing

“This is amazing. It’s so obvious now that you’ve pointed it out. We’ve been struggling with this for months, and now it just makes sense.” These words are incredibly validating and also commonplace in our customer conversations. This year alone, Tactical MA has provided nearly 600 hours of process development consultation to our customers. At Continue reading »

Optimizing Lead Nurture: The Marriage of Automation, Segmentation, and Personalization

Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and

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Your Buttons Are Broken: How to Fix Default Act-On Buttons for Outlook

Email development can be one of the most frustrating parts of a marketers day-to-day life. Let me make it easier by solving one of the most common issues that affects many emails rendered in Outlook: The Broken Button. Tell me if you’ve heard this one before.   It’s 8 A.M. Your prized email campaign has

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Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Cameron Park, CA, July 10, 2019 (Newswire.com) – Tactical Marketing Automation, LLC., a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software’s marketing automation software. The ULA application is designed

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4 Very Simple But Very Helpful Everyday Marketing Tools

Marketing is a field made up of about 85 different disciplines rolled into one job title.  Other departments think of marketers as wizards who have mastered all the arts. They don’t even know fire wizards don’t like the cold. Take me for example, I’m strategy, operations, and tech.  I’m pretty sure my application developer is

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