Marketing Strategy

Marketing Misaligned: Your Buzzwords Aren’t Helping

Marketing Misaligned Your Buzzwords Aren’t Helping You probably already know this, but there is a problem in marketing.  Specifically, marketers are not getting the job done. They are not getting the results they were hired to achieve.  It is my opinion this is because businesses don’t really get marketing, and marketers don’t really get business.

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Choosing the Right Charts for Your Custom Marketing Reporting

Data Visualization is the creative side of reporting. It’s the pretty charts and graphs that your colleagues “ooo” and “aww” over in team meetings. When done right, you can set the standard by which others are measured. However, many marketers are not also data analysts and therefore struggle to develop effective data visualizations for their

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Using Salesforce Campaigns to Create Custom Lead Score Rules in Act-On Marketing Automation

Objective While Act-On has native functionality that allows users to load event lists and apply scoring, organizations with many offline or untracked activities can find this cumbersome to manage. When using integrated Salesforce CRM, many organizations use the Salesforce Campaign feature to track and manage this activity. The Salesforce Report serves as a data source for

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Make Your Marketing Memorable: Why We Forget and How to Make Things Stick

Your Brain Builds Blind Spots  Every day we are surrounded by sights and noise, however, we are not necessarily aware of all that is happening around us at every given moment.  Stop and listen to the sounds around you.  Were you aware of the noise before being told to listen? Take your nose for example. 

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You don’t know what you don’t know – Run Towards your Fear!

It’s estimated that greater than 80% of digital marketers don’t have formal training.  According to IBM’s, “Stepping up to the challenge: CMO insights from the Global C-suite Study,” 82% of Chief Marketing Officers feel underprepared to deal with the explosion of data in the market place.”  Adobe recently reported that only 48%of professionals who consider

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3 Tips to Evaluate your Marketing Strategy

We all know the saying, “Don’t throw good money after bad.” Businesses live by the rule and are constantly challenging their expenses, looking for ways to cut costs and streamline processes.  Business strategies and tactics can be far more ambiguous to diagnose. Over the years, I’ve served as a consultant for thousands of marketing organizations,

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No Content, No Leads: 5 Ways to Jump Start Your Content Engine

Lao Tzu teaches that, The journey of a thousand miles starts with a single step. So what are you doing to kick-start your customer’s journey? What’s the goal of most content creators? Usually, some combination of the following: Higher lead conversion Improved SEO Increased traffic to their website Greater credibility A more engaged audience But

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