
Marketing Basics


Driving Traffic by Targeting Personas

What Is the Marketing Process?

Correcting Your Lack of Processes

Fixing Unpredictable Lead Gen
No matter how your performance as a marketer is measured, funnel stage conversion rates are part of your process. Many marketers mistake their goal metric as the only metric to track (e.g., leads generated per quarter). This oversight creates a very reactive environment: if leads seem down, send more emails, and buy more ads; if leads are up, assume everything is just fine.
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Solving for Poorly Defined Audience Personas

Success Comes Easy When Sales and Marketing Align
I’m Stuart Nessel, VP of Business Development at Tactical (let’s connect on Linkedin!). In 2019 I was offered the opportunity to become the head of our sales organization. From this top-level view, I’ve had exposure to one of the most crucial benefits of a well-run team: collaboration between sales and marketing. It’s opened my eyes.
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Why Isn’t My Marketing Working?
“We just aren’t seeing results from our marketing.” An overwhelming majority of our new clients open our very first conversation with this as the force that urged them to reach out. Companies often ask us to evaluate underperforming marketing campaigns. It’s one of the free services we offer, and we’re usually able to deduce the
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Choosing the Right Charts for Your Custom Marketing Reporting
Data Visualization is the creative side of reporting. It’s the pretty charts and graphs that your colleagues “ooo” and “aww” over in team meetings. When done right, you can set the standard by which others are measured. However, many marketers are not also data analysts and therefore struggle to develop effective data visualizations for their
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