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What Is the Marketing Process?

  A marketing process is an essential tool for marketers in any sector. You’ll see many terms on the internet, identifying and examining parts of the marketing process. Funnel, cycle, journey. What do these words mean?  Even once refined, the definitive marketing process is somewhat extensive, so the impulse to simplify it is understandable. Before Continue reading »

Optimizing Lead Nurture: The Marriage of Automation, Segmentation, and Personalization

Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and

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