No matter how your performance as a marketer is measured, funnel stage conversion rates are part of your process. Many marketers mistake their goal metric as the only metric to track (e.g., leads generated per quarter). This oversight creates a very reactive environment: if leads seem down, send more emails, and buy more ads; if leads are up, assume everything is just fine.
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Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and
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“We just aren’t seeing results from our marketing.” An overwhelming majority of our new clients open our very first conversation with this as the force that urged them to reach out. Companies often ask us to evaluate underperforming marketing campaigns. It’s one of the free services we offer, and we’re usually able to deduce the
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An Easy Guide to Buyer Personas For 20 years, I have been a leader in business development, whether as head of the organization or as a professional consultant. I am constantly astounded that nearly every sales or marketing resource I help knows what a “Buyer Persona” is but has never taken the time to document who their target Persona
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Cameron Park, CA, July 10, 2019 (Newswire.com) – Tactical Marketing Automation, LLC., a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software’s marketing automation software. The ULA application is designed
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It’s been 7 years since the Fournaise Group published a survey stating that “80% of CEOS admit they do not really trust, and are not very impressed by the work done by Marketers.” It’s an old article that I find immensely insightful in my everyday work and life. In my career, it focused me on the right
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From time to time I like to geek out on tactical marketing topics, and this is an uber nerd topic relating to my favorite Marketing Automation Platform, Act-On Software. Also, for some reason I use caps like an old person. It’s late. I’m old. Leave me alone and let me pontificate. Real Marketing Automation When
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Marketing Misaligned Your Buzzwords Aren’t Helping You probably already know this, but there is a problem in marketing. Specifically, marketers are not getting the job done. They are not getting the results they were hired to achieve. It is my opinion this is because businesses don’t really get marketing, and marketers don’t really get business.
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