All posts by Phil Bosley

Gmail Hates You: What are you doing about it?

January 28, 2021 February 2nd, 2021 05:31 pm February 2nd, 2021 05:31 pm Blog, Marketing Strategy Phil Bosley

I read an article this week titled “Why 67 Percent of Strategic Plans Fail, Strategic planning is great, in theory, but more often than not, it fails. Here’s why.” It outlined that 74% of executives report not having faith in their company strategies, and 67% of strategic plans fail.

6 Steps For Developing A Tactical Marketing Plan

November 2, 2020 November 2nd, 2020 11:28 pm November 2nd, 2020 11:28 pm Blog, Marketing Strategy Phil Bosley

Selling With Act-On

October 30, 2020 January 25th, 2021 11:39 pm January 25th, 2021 11:39 pm Blog, Video Phil Bosley

Does your sales team need training on using Act-On without a CRM? In this quick video, CEO Philip Bosley demonstrates how your sales team can utilize Act-On Contact Lists to prioritize your marketing qualified leads (MQLs).

Act-On Tracking Beacon: Technical Audit

September 3, 2020 October 6th, 2020 03:23 pm October 6th, 2020 03:23 pm Blog, Marketing Basics, Marketing Technology Phil Bosley

What exactly is the Act-On Beacon? What does it do? The Act-On Beacon is the primary retargeting mechanic of Act-On. It is a relatively simple JavaScript tracker that places a cookie into the visitor's browser cache and records when that cookie is recorded on the tracked page. This data is sent to Act-On's Fact Database Continue reading »

The Art of Process Analysis: Seeing is Not Believing

August 12, 2020 October 6th, 2020 03:29 pm October 6th, 2020 03:29 pm Blog, Marketing Strategy, Marketing Technology Phil Bosley

“This is amazing. It’s so obvious now that you’ve pointed it out. We’ve been struggling with this for months, and now it just makes sense.” These words are incredibly validating and also commonplace in our customer conversations. This year alone, Tactical MA has provided nearly 600 hours of process development consultation to our customers. At Continue reading »

Correcting Your Lack of Processes

May 20, 2020 July 21st, 2020 03:58 pm July 21st, 2020 03:58 pm Marketing Basics, Marketing Strategy Phil Bosley

Marketing has the highest employee turnover rate of any industry at an astounding 17%. This means that marketing programs are often a hodgepodge of ideas, rebuilt and reprioritized over-and-over by the different people who have come and gone.

Fixing Unpredictable Lead Gen

May 20, 2020 July 21st, 2020 03:59 pm July 21st, 2020 03:59 pm Marketing Basics, Marketing Strategy Phil Bosley

No matter how your performance as a marketer is measured, funnel stage conversion rates are part of your process. Many marketers mistake their goal metric as the only metric to track (e.g., leads generated per quarter). This oversight creates a very reactive environment: if leads seem down, send more emails, and buy more ads; if leads are up, assume everything is just fine.

Solving for Poorly Defined Audience Personas

May 20, 2020 July 16th, 2020 02:46 pm July 16th, 2020 02:46 pm Marketing Basics, Marketing Strategy Phil Bosley

Weak personas are absolutely the most common problem facing marketing teams in the United States. Many marketers are so busy doing marketing that they forget whom they are marketing to.

Optimizing Lead Nurture: The Marriage of Automation, Segmentation, and Personalization

February 28, 2020 February 2nd, 2021 02:20 am February 2nd, 2021 02:20 am Blog, Marketing Strategy, Marketing Technology Phil Bosley

Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and Continue reading »

Why Isn’t My Marketing Working?

January 6, 2020 October 6th, 2020 05:16 pm October 6th, 2020 05:16 pm Marketing Basics, Marketing Strategy Phil Bosley

“We just aren’t seeing results from our marketing.” An overwhelming majority of our new clients open our very first conversation with this as the force that urged them to reach out. Companies often ask us to evaluate underperforming marketing campaigns. It’s one of the free services we offer, and we’re usually able to deduce the

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