All posts by Phil Bosley

Fixing Unpredictable Lead Gen

No matter how your performance as a marketer is measured, funnel stage conversion rates are part of your process. Many marketers mistake their goal metric as the only metric to track (e.g., leads generated per quarter). This oversight creates a very reactive environment: if leads seem down, send more emails, and buy more ads; if leads are up, assume everything is just fine.

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Optimizing Lead Nurture: The Marriage of Automation, Segmentation, and Personalization

Most marketers agree that segmenting audiences is an intuitive practice that yields undeniable results. Commonly this is seen in advertising campaigns where audiences are selected by demographic factors like location, age range, or gender. As with most common practices in marketing, the difference between the good and the great is how well they understand and

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Why Isn’t My Marketing Working?

“We just aren’t seeing results from our marketing.” An overwhelming majority of our new clients open our very first conversation with this as the force that urged them to reach out. Companies often ask us to evaluate underperforming marketing campaigns. It’s one of the free services we offer, and we’re usually able to deduce the

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Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Cameron Park, CA, July 10, 2019 (Newswire.com) – Tactical Marketing Automation, LLC., a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software’s marketing automation software. The ULA application is designed

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Marketing Misaligned: Your Buzzwords Aren’t Helping

Marketing Misaligned Your Buzzwords Aren’t Helping You probably already know this, but there is a problem in marketing.  Specifically, marketers are not getting the job done. They are not getting the results they were hired to achieve.  It is my opinion this is because businesses don’t really get marketing, and marketers don’t really get business.

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