All posts by Brigit Udell

Driving Traffic by Targeting Personas

When we talk about driving website traffic, we mean attracting relevant visitors to our site, with the aim of capturing their information. Ideally, the goal is to convert the visitor to a known lead before they leave. Generally, increased traffic is achieved through a combination of advertising and content creation. By applying personas -fictional people, Continue reading »

What Is the Marketing Process?

  A marketing process is an essential tool for marketers in any sector. You’ll see many terms on the internet, identifying and examining parts of the marketing process. Funnel, cycle, journey. What do these words mean?  Even once refined, the definitive marketing process is somewhat extensive, so the impulse to simplify it is understandable. Before Continue reading »