All posts by Brigit Udell

What Are The Benefits of Marketing Automation?

Understanding your customers' needs is the basis of an effective and comprehensive marketing automation strategy. Marketing automation is more than scheduling email sends; it’s segmenting audiences, targeted messaging, social media scheduling, advertising, measuring marketing effectiveness on and offline, education and nurture-focused strategy, and strategy execution. As of 2020, 68% of businesses are using automation for Continue reading »

Minimalist Content Creation

No one on the internet is searching for second-rate content. People want content that answers their questions directly, thoroughly, and concisely. Quality content fulfills these requirements while also staying true to a brand’s style and tone. To rank on Google or another search engine requires a balance of keywords, readability, and classical writing structure. To Continue reading »

Driving Traffic by Targeting Personas

When we talk about driving website traffic, we mean attracting relevant visitors to our site, with the aim of capturing their information. Ideally, the goal is to convert the visitor to a known lead before they leave. Generally, increased traffic is achieved through a combination of advertising and content creation. By applying personas -fictional people, Continue reading »

What Is the Marketing Process?

  A marketing process is an essential tool for marketers in any sector. You’ll see many terms on the internet, identifying and examining parts of the marketing process. Funnel, cycle, journey. What do these words mean?  Even once refined, the definitive marketing process is somewhat extensive, so the impulse to simplify it is understandable. Before Continue reading »